The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder www.strategyzer.com as a framework to ensure that there is a fit between the product and market.
Identifying the most appropriate sales target focus areas and territories and aligning the salesforce is a difficult challenge for most organisations. We use the Go to Market Canvas model and other leading tools to support Sales Management in achieving the optimum results and keeping their salesforce motivated.
Crannagh Crannagh can provide practical advice and assistance for companies trying to navigate the funding process. We work with a number of the leading research centres, accelerators and Investment Funds.
We have worked successfully with on over 25 M&A transactions supporting both the buy and the sell sides of the deals. Management are often so focused on the day to day running of their company that they neglect to constantly review the shifting patterns in their market and identify potential target acquisitions and/or acquirers. Crannagh can bring a wealth of experience to your
Management Team to address this challenge.
Lean Canvas is an adaptation of Business Model Canvas by Alexander Osterwalder which Ash Maurya www.leanstack.com created in the Lean Start-up spirit (Fast, Concise and Effective start-ups). Lean Canvas provides an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key performance metrics and competitive advantages.
Crannagh are an accredited member of the Tenego Partner network. Tenego Partnering, www.tenego.com is a global group providing Partnering Strategy, Partner Recruitment and Partner Management Services to growing and established software companies. Tenego’s Global Network covers many key markets, providing consulting and hands-on execution services in Partner Channel Analysis and Planning.
Crannagh are an accredited member of the Tenego Partner network. Tenego Partnering, www.tenego.com is a global group providing Partnering Strategy, Partner Recruitment and Partner Management Services to growing and established software companies. Tenego’s Global Network covers many key markets, providing consulting and hands-on execution services in Partner Channel Analysis and Planning.
Value Proposition and Go to Market Strategy Review
Value propositions and Go to Market strategies need to evolve over time to reflect changing circumstances. We work with the Value Proposition Canvas, initially developed by Dr Alexander Osterwalder www.strategyzer.com and the Lean Canvas, an adaptation of the Business Model Canvas created by Ash Maurya www.leanstack.com.
Lean Canvas is an adaptation of Business Model Canvas by Alexander Osterwalder which Ash Maurya www.leanstack.com created in the Lean Start-up spirit (Fast, Concise and Effective start-ups). Lean Canvas provides an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key performance metrics and competitive advantages.
Where appropriate, Crannagh can provide full outsourced Sales Management and Sales management support for organisations that are facing challenges in managing revenue growth and investor expectations.
